Chapter FOUR

More About the Players

“The Players” are all listed below and unless you can identiy each and every one of them and how they effect your "success" you need to learn more. Can you tell how each can help you, and what you can expect from them.

THE “PRIMARY” INDUSTRY PLAYERS

Artist

You, the songwriter and/or performer, who sings, strums, or hits musical instruments for the pleasure of others. If enough others enjoy this music, and a business structure is in place to “monetize” this enjoyment, maybe you can make a living at it while having a ton of fun.

Band Members

Manager (Personal or General)

The Manager’s Team 

The Manager’s Administrative Staff

Lawyer

Accountant or Business Manager 

Press/media representative or team

Your New "Internet Channel" Managers

Fan club manager

The Webmaster

THE “ROYALTIES” PLAYERS 

Record company - artists & repertoire (A&R) 

Record company - radio promotions department 

Record company - marketing department

Record company - accountants

Record company – lawyers

 
Record company - distribution channel

Recording studio

Recording engineer

Record producer

Mastering engineer
 

THE “PUBLISHING” PLAYERS

Publisher/publishing house

Songwriter

Musician unions and associations

Collection agency

Media outlets

THE “TICKETS” PLAYERS

Tour manager

Tour accountant

Tour personnel - production/stage manager

Tour personnel

Booking agent

Concert promoter

Venue personnel

Ticket agency

THE “MERCHANDISING” PLAYERS

The retail sales channel

Retail merchandisers

Road merchandisers

Sponsors

Direct to customer

Everyone is starting to use the Internet for order processing these days. All types of merchandisers are looking to sell in as many places and as many ways as they can. They are learning the value of direct customer relations as well because maybe a fan of one of their bands might also buy merchandise from another one of their bands. These folks are also a good way to collect names for your FAN CLUB. See the Fan club manager and webmaster descriptions in the Primary Players section above.

THE NON-CASH FLOW PLAYERS

Radio personnel

Media personnel

Musician unions & associations

Insurance agent

Travel Agent

more